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MarineMax, the leading network of boat dealers in the United States, has also become one of the biggest players in the Superyacht sector over the last few years. The company recently acquired Fraser Yachts, Northrop & Johnson, Fairport Yacht Management, SuperYacht Management (SYM), and Atalanta Golden Yachts.
To build on this success, MarineMax is launching a new division, the "Superyacht Division" (SYD). This new division will consolidate back-office functions for the company's superyacht brands into a single structure. Human resources, accounting, finance, legal, marketing, video and image production, business intelligence and technology will now be all under one roof, integrating the back-office of each brand into one international organization, without altering the DNA of the well-established individual brands. This reorganization will also enhance the customer experience.
